Best ASO Tools for Indie Android Developers

An honest comparison with real pricing. No affiliate links, no kickbacks. Last updated: March 2026.

Disclosure: PlayAudit is listed at the end of this page. We built it, so we're obviously biased toward it. But we're honest about what every tool does well and where it falls short — including ours. No affiliate links on this page. Prices verified as of March 2026 — check linked pricing pages for the latest.

Something none of these tools will tell you upfront

Google provides zero search volume data for the Play Store. Unlike Apple (which shares Search Ads popularity data for iOS), Google shares nothing about how often keywords are searched on Google Play.

Every tool that shows "search volume" for Google Play keywords is showing an estimate — typically derived from Google Ads (web search, not Play Store), clickstream panels, or proprietary models. These estimates vary wildly between tools.

This doesn't make these tools useless — relative comparisons can still be helpful. But be skeptical of any tool that presents search volume as precise fact.

Quick Comparison

Tool	Price	Keywords	Free Tier	Best For
Sensor Tower	$25K-$40K/yr	Unlimited	Limited free	Enterprise, gaming studios
AppTweak	$79/mo	500+	7-day trial	Teams & agencies
App Radar	€69/mo	500+	7-day trial	Small teams (2-10 apps)
AppFollow	$179/mo	3,000+	Yes (20 kw, 2 apps)	Review management
MobileAction	$15/mo	100+	Yes (limited)	Basic rank tracking ($15/mo)
ASOMobile	$16/mo	Varies	Yes (basic)	Keyword tracking (from $41/mo)
Appfigures	$9.99/mo	25+	No	Analytics dashboard (ASO from $45/mo)
ASODesk	~$42/mo	Varies	Yes (limited)	Mid-range ASO
PlayAudit	€5 per report	All found	Free preview	One-time listing diagnostic

Sensor Tower

$25K-$40K/year

Pricing: Enterprise only, annual contracts, custom quotes

Free tier: Limited free app intelligence (top charts, app profiles)

Best for: Gaming studios, Fortune 500, venture-backed companies

Platforms: Android + iOS

Pros

Most comprehensive market intelligence
Download and revenue estimates for competitor apps
Acquired data.ai (formerly App Annie) in March 2024

Cons

No public pricing — must talk to sales
Minimum ~$25K/year makes it inaccessible for indie devs
Overkill for a single app

Pricing source: vendr.com/marketplace/sensor-tower

AppTweak

From $79/mo

Pricing: Essential: $79/mo (500 keywords, 1 seat). Grow: $249/mo. Enterprise: custom.

Free tier: No free plan (7-day trial available)

Best for: Mid-market teams and agencies managing multiple apps

Platforms: Android + iOS

Pros

Good keyword tracking and historical data
Covers 100+ countries
Clean UI, well-documented

Cons

$79/mo minimum is steep for a single indie app
No free tier to try before committing
Search volume numbers are estimates (like all tools)

Pricing source: apptweak.com/en/pricing

App Radar

From €69/mo

Pricing: Essentials: €69/mo (2 apps, 500 keywords). Growth: €169/mo. Scale: €299/mo.

Free tier: No free plan (7-day trial, credit card required)

Best for: Small teams with 2-10 apps

Platforms: Android + iOS

Pros

AI-assisted review replies (Growth plan)
Decent keyword suggestions
European company (GDPR-focused)

Cons

€69/mo entry price similar to AppTweak
Free tier appears to have been discontinued
Credit card required for trial

Pricing source: appradar.com/pricing

AppFollow

From $179/mo

Pricing: Essential: $179/mo (5 apps, 3K keywords). Team: $599/mo. Enterprise: custom.

Free tier: Yes: 2 apps, 2 countries, 20 keywords, 20 review replies/month

Best for: Teams focused on review management and customer feedback

Platforms: Android + iOS

Pros

Free tier actually exists (limited but real)
Strong review management features
Supports Google Play, App Store, Amazon, and Microsoft Store

Cons

Free tier is very limited (20 keywords, 2 apps)
Paid plans jump to $179/mo — big gap from free
More review-focused than keyword-focused

Pricing source: appfollow.io/pricing

MobileAction

From $15/mo

Pricing: Lite: $15/mo (100 keywords, 5 apps, 3 months history). Basic: $69/mo (competitor keywords). Pro: $239/mo (metadata optimizer).

Free tier: Yes: limited free plan. 7-day trial for paid plans.

Best for: Budget-conscious devs who want basic rank tracking (competitor insights require $69/mo Basic)

Platforms: Android + iOS

Pros

$15/mo Lite plan is one of the cheapest paid options
AI keyword suggestions with volume and difficulty scores
Free plan available to try before paying

Cons

Lite plan has no competitor keyword insights — locked behind Basic ($69/mo)
Only 3 months of history (too short to see seasonal patterns)
iOS-first company (main product is Apple Search Ads management) — Android ASO is secondary
Volume and difficulty scores are estimates — Google provides no Play Store search data

Pricing source: mobileaction.co/pricing/

ASOMobile

From $16/mo

Pricing: ASO Monitor: from $16/mo (yearly). ASO Indie: from $41/mo. Higher tiers use a calculator model.

Free tier: Yes: 16 free tools (signup required, limited to 20 keywords / 2 apps / daily updates)

Best for: Devs who want ongoing keyword and rank tracking for Google Play at a low subscription price

Platforms: Android + iOS

Pros

Keyword research and rank tracking for Google Play across 60+ countries
Free tools available after signup (limited: 20 keywords, 2 apps)
Cheapest full ASO plan among established tools ($41/mo for ASO Indie)

Cons

$16/mo entry plan lacks competitor keyword analysis and auto-suggestions — real ASO starts at $41/mo
All search volume and traffic scores are estimates (Google provides no Play Store search data)
Rankings are cached snapshots (4-24h old), not live verification
Steep learning curve — requires ASO knowledge to interpret dashboards

Pricing source: asomobile.net/en/pricing/

Appfigures

From $9.99/mo

Pricing: Connect: $9.99/mo (analytics only, 25 keywords tracked but no rank updates). Monitor: $44.99/mo (100 keywords + ASO). Optimize: $149.99/mo (competitors).

Free tier: No (14-day trial available)

Best for: Devs who want revenue/download analytics from Play Console in a unified dashboard

Platforms: Android + iOS

Pros

Combines Play Console analytics with basic ASO in one dashboard
Hourly keyword rank updates on Monitor plan ($44.99/mo) and above
Competitor download/revenue estimates (ML-based, 5-25% error margin)

Cons

$9.99/mo plan has NO keyword rank tracking, NO popularity scores — it's a Play Console mirror
Useful ASO features start at $44.99/mo ($540/year)
Keyword popularity scores derived from Apple Search Ads data, not Google Play
ASO features secondary to analytics — smaller keyword database than dedicated ASO tools

Pricing source: appfigures.com/platform/pricing

ASODesk

From ~$42/mo

Pricing: Startup S: ~$42/mo. Startup M: ~$84/mo. Business L: ~$250/mo.

Free tier: Yes: limited free plan

Best for: Mid-range teams looking for ASO + review features

Platforms: Android + iOS

Pros

Free plan available
Startup program for teams with up to $5K MRR
Decent keyword research tools

Cons

~$42/mo starting price is higher than MobileAction or ASOMobile
Less known than AppTweak or Sensor Tower
Up to 20% annual discount helps but still monthly commitment

Pricing source: asodesk.com/pricing

PlayAudit

€5 per report

Pricing: €5 per report. No subscription, no account required. Audit as many apps as you want.

Free tier: Free preview before payment. Full demo report available.

Best for: Android developers who want a full diagnostic of their listing — keywords, competitors, reviews, positioning — without a monthly subscription.

Platforms: Android / Google Play (US market, more coming).

What you get

Full listing diagnostic: keywords, competitors, reviews, positioning
Keyword rankings verified live on Google Play (not cached estimates)
Competitor comparison with 3 auto-detected competitors
Title and description suggestions to test (AI-generated starting points, not final copy)
No account, no credit card to preview your report
€5 per report — cheapest ASO tool by far ($120-$948/year savings vs monthly tools)

Which tool should you pick?

Want a full diagnostic, not a dashboard: PlayAudit (€5 per report)
Want basic ongoing tracking on a budget: MobileAction Lite ($15/mo) or ASOMobile (from $41/mo for full ASO)
Need serious keyword tracking for multiple apps: AppTweak ($79/mo) or App Radar (€69/mo)
Review management is the priority: AppFollow (free tier or $179/mo)
Enterprise with big budget: Sensor Tower ($25K+/year) — if you're reading this guide, probably not you

Not sure what to fix first?

PlayAudit analyzes your listing, verifies keyword rankings live, and tells you exactly what to improve — keywords, competitors, reviews, and suggestions to test. One report, €5.

Audit My App — €5